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Trusted by 1,000s across agriculture

Profitable agriculture

Our supply chain doesn’t need disrupting, the world does that. It needs our proven technology, trusted relationships and leading insight.
Advisers
TransportListedIn storeBid madeDelivered
Producers
Storage
Traders
Supply chain
29 t feed wheatfrom Shropshire
120 t oilseed rapefrom Norfolk
58 t feed barleyfrom Fife
PositionTradingLogisticsInsights · Prices, futures and the weekly market update
From farm to factory gate

Our customers

Everyone in the supply chain, on one platform.
An arable farmer at the door of his grain store, the harvested field behind
Position on a phone: what Hectare has noticed and how much of the harvest is sold
Producers
Farms, estates, contractors, farm management businesses
A grain trader at her desk, the yard and a lorry through the window behind
A buyer's dashboard on a phone: wanted listings to answer today and the months covered
Traders
Regional merchants, national merchants, end users
A central grain store: silos, the store shed and a lorry on the weighbridge
A listing in review on a phone: the bids across three months, best first
Storage
Co-operatives, central stores, commercial stores
A bulk tipper lorry at a farm gate, its driver by the cab
A driver's job on their phone: collect from the farm, deliver to the intake, photograph the passport
Transport
Hauliers, drivers, logistics teams
A farm consultant and a farmer walking the edge of a wheat field
Feed wheat by region on a phone: tonnes listed, price and expected yield
Advisers
Farm consultants, agronomists, land agents, accountants
A brewer checking a handful of malting barley from the hopper
Supply by region on a phone: each region shaded by the feed wheat listed in it
Supply chain
Retailers, manufacturers, analysts, insurers, lenders
Founded by farmers, built for everyone

About us

Hectare Agritech was founded in 2015 when schoolfriends Jamie McInnes, founder and CEO, and Dan Luff, a beef farmer in Hampshire, spotted a need for direct farmer-to-farmer trading in the livestock industry.

Using their backgrounds in tech and farming they launched SellMyLivestock, now the UK’s largest online livestock market with a growing audience of 163,000+ farm decision makers.

Dan Luff, Jamie McInnes and Andrew Huxham standing in a stubble field

How it works

Four products that cover the whole transaction.
A member's Position page: what Hectare has noticed, how much of the harvest is sold, and the six tiles from breakeven to cash
Position
Know where you stand, live
A listing in review: eight bids across three months, best first
Trading
Every way to trade, on your terms
A haulier's day: today's jobs, what needs attention, and the day's routes on the map
Logistics
Every load, from farm to final destination
Supply by region: each region shaded by the feed wheat listed in it
Insights
Understand the market, not just today's price

Latest

Ask An Expert: Steven Atherton on co-operative storage
Knowledge

Ask An Expert: Steven Atherton on co-operative storage

How can you use co-operative storage while keeping control over your own grain marketing? Steven Atherton from Camgrain explores the value of using a co-op in our latest Ask An Expert video.
Wheat prices firm as global supply concerns build
Knowledge

Wheat prices firm as global supply concerns build

The grain market update for 9th October 2026. Brought to you by Hectare Trading.
The role of data in modern grain trading
Knowledge

The role of data in modern grain trading

You already use data to make better decisions in the field. The same approach can help achieve stronger margins when it comes to selling your grain.